VITAON - Supplement Recommendation

Built VitaOn's brand and web platform end-to-end, delivering personalized supplement recommendations that simplify health data for users

getvitaon.com

Team

Me, Lead UI/UX Designer, Software Developer

Role

UI/UX Designer

Tools

Figma, FigJam

Context

User Challenge

Users struggle to navigate overwhelming health information and supplement options.

Users struggle to navigate overwhelming health information and supplement options.

Software developers who are considering to use Elavon's APIs in their products and/or services

Goal

Build an app for personalized supplement recommendations and data visualization for nutrient management, tailored to users' health conditions and lifestyle habits.

Build an app for personalized supplement recommendations and data visualization for nutrient management, tailored to users' health conditions and lifestyle habits.

Build an app for personalized supplement recommendations and data visualization for nutrient management, tailored to users' health conditions and lifestyle habits.

What I did

  • Developed visual identity and design library for a new brand

  • Designed high-fidelity web UI ready for development

  • Iterated UI screens and UX flows based on user feedback

Process

  1. Planning & Brand Development

  1. MVP Launch

  1. Feature Addition & Logo Change

  1. Planning & Brand Development

Defined user requirements, created brand identity and style guides, then rapidly iterated high-fidelity UI designs for development handoff.

Defined user requirements, created brand identity and style guides, then rapidly iterated high-fidelity UI designs for development handoff.
Defined user requirements, created brand identity and style guides, then rapidly iterated high-fidelity UI designs for development handoff.

  1. MVP Launch

Shipped MVP with essential user flow screens—landing page, personalization quiz, and results.

Shipped MVP with essential user flow screens—landing page, personalization quiz, and results.
Shipped MVP with essential user flow screens—landing page, personalization quiz, and results.

  1. Feature Addition & Logo Change

Iterated based on user feedback after MVP launch and added AI chat functionality for user support and refined brand identity with logo updates and finalized style guidelines.

Final Design

Launched the official web app in August 2025 with refined features, enhanced user experience, and complete brand system integration.

Launched the official web app in August 2025 with refined features, enhanced user experience, and complete brand system integration.
Launched the official web app in August 2025 with refined features, enhanced user experience, and complete brand system integration.

Outcomes

  • 5-month MVP delivery from concept to MVP launch

  • Scaled product features and accessibility across multiple devices

  • Created design foundation supporting rapid development and future growth