Developer Portal Landing Page Refresh

Refreshing Elavon Developer Portal's landing page with new UI designs, targeting around 30k monthly page views.

Team

Collaborated with a UX designer and a graphic designer for iterative design process

Role

UI/UX Designer Intern

Tool

Figma

Context

Elavon's outdated Developer Portal wasn't attracting developers or effectively showcasing their payment APIs, leading to missed business opportunities.

(Slide to view before / after)

Process

Discovery & Analysis

Wireframe & Iteration

Final Design

Discovery & Analysis

Target Users

Software Developers who are considering to use Elavon's APIs in their products

Software developers who are considering to use Elavon's APIs in their products and/or services

Software Developers who are considering to use Elavon's APIs in their products

Goal

Enhance the developer portal’s user experience to convert developers to integrate Elavon’s payment processing APIs in their products.

Enhance the developer portal’s user experience to convert developers to integrate Elavon’s payment processing APIs in their products.

Enhance the developer portal’s user experience to convert developers to integrate Elavon’s payment processing APIs in their products.

Requirements

Match the style with Elavon's brand identity
Showcase with easy words to sell to potential customers

Match the style with Elavon's brand identity
Showcase with easy words to sell to potential customers

Match the style with Elavon's brand identity
Showcase with easy words to sell to potential customers

Wireframe & Iteration

From the wireframe, the design evolved through several iterations with colleagues.

From the wireframe, the design evolved through several iterations with colleagues.

From the wireframe, the design evolved through several iterations with colleagues.

Final Design

Impact

Enhanced the developer experience and strengthened Elavon's competitive position in the payment processing market.

Enhanced the developer experience and strengthened Elavon's competitive position in the payment processing market.

Enhanced the developer experience and strengthened Elavon's competitive position in the payment processing market.