Boosting E-Commerce Sales through Campaign Design & Strategy @ Janilink

What I did

As the sole digital designer for a janitorial supply company, I am working across e-commerce, marketing, and brand systems. Below are 2 key projects I led, each solving different challenges around growth, conversion, and branding.

In this project case study, I will be sharing my experience designing a mobile app for a local fitness centre. The goal was to create an app that made it easy for gym-goers to view schedules, book sessions, and track progress.

In this project case study, I will be sharing my experience designing a mobile app for a local fitness centre. The goal was to create an app that made it easy for gym-goers to view schedules, book sessions, and track progress.

Role

Digital Graphic Content Specialist

Team

Solo

Duration

Oct 2023 - Dec 2023 (Q4)

Context

Working as the sole designer at Janilink has been a challenging yet rewarding experience. I’ve developed autonomy and ownership over projects, which required me to learn and adapt quickly to align design solutions with business goals. This role has provided me with valuable insights into balancing user needs with business objectives, enhancing my ability to think critically about the user journey and how to design for both engagement and functionality. These experiences have prepared me to contribute meaningfully as a product designer in future roles.

Other works

Elavon

Product Design, UI

Elavon

Product Design, UI

Elavon

Product Design, UI

The Journey

User Research, Strategy

The Journey

User Research, Strategy

The Journey

User Research, Strategy

Works

Brand Marketing

Meet the aero electric RV that will change how you travel

E-Commerce Optimization

Begin your all-electric road trip today

Brand Marketing

Meet the aero electric RV that will change how you travel

E-Commerce Optimization

Begin your all-electric road trip today

Brand Marketing

Meet the aero electric RV that will change how you travel

E-Commerce Optimization

Begin your all-electric road trip today

Process

(Click to jump to the section)

  1. Research: Customers and Insights

  1. Solution: Putting into Actions

  1. Going Forward

And more…

These are more projects that I worked on to better understand the user problems and business goals in E-commerce context.

It was not easy doing it all alone

Working as the sole designer at Janilink has been a challenging yet rewarding experience. I’ve developed autonomy and ownership over projects, which required me to learn and adapt quickly to align design solutions with business goals. This role has provided me with valuable insights into balancing user needs with business objectives, enhancing my ability to think critically about the user journey and how to design for both engagement and functionality. These experiences have prepared me to contribute meaningfully as a product designer in future roles.